over 10 years ago
Opportunity Conference : Spoil yourself Silly on a Shoestring by Prabhakar Mundkur
Spoil yourself Silly on a Shoestring
Prabhakar Mundkur, Chief Mentor Percept H
With 31 lakh NGOs, branding and visibility poses a big challenge to most
NGOs. After all, you don’t have 31 lakh brands in any single category in the
real world. The presentation empathises with the budget constraints that
NGOs are faced with, but takes a positive and optimistic view of how NGOs
can build their own brands in a fiercely competitive environment.
The term ‘brand building’ conjures up images of mass media advertising. This
presentation will try to break that myth, by looking at how some of the most
well known brands have been built without mass media advertising.
About the Speaker
Prabhakar Mundkur is now Chief Mentor at Percept H, an organization he headed as CEO and Executive Director for the last decade.
His 35 years in advertising has been spent across continents: from country assignments in Kenya, South Africa, China, Taiwan and Hong Kong. He has worked on the brands of some of the most admired companies in the world: Unilever, Kellogg’s, Ford, Toyota, Fiat, Lipton, PepsiCo, Sony Entertainment, Philips, De Beers, Fedex and Citibank amongst many others.
He spearheaded strategic planning for the JWT Mumbai office way back in the early 90s. And while he was pushed up to CEO jobs soon after, he strongly maintains that strategy and creativity is really his first love.
In 2012, he was awarded a finalist at the Cannes Lions, and is also the recipient of the prestigious Atticus award, an award for original writing in marketing communications from the WPP Group.
He has always been fond of teaching, training and writing. A few years ago, he ran a series of workshops on creativity called JazzVertising, which was designed as an intuition jogger and used jazz music as a metaphor for ideation. The workshop was run in India, Sri Lanka, Vietnam, Philippines and Indonesia. Besides he has been visiting faculty at the University of Witwatersrand, Shanghai University, IIM Bangalore and business schools in Mumbai.
He is also a member of Whiteboard (whiteboardindia.org), a group of experts that lend their talent and expertise to NGO’s on a voluntary basis. And on the advisory board of Sol’s Arc an NGO dedicated to the education of intellectually challenged children.
In his spare time, he is either listening to or playing music. He was a HMV and Polydor recording artist in his teens, and continues to play jazz guitar and do the occasional gig with his friends, because he thinks its fun.
He has an MA in Econometrics and Mathematical Economics from the University of Mumbai.